Fashalot Becomes India's First Mobile and Web Platform to Connect Online and Real Shopping Experience for Customers
Fashalot Becomes India's First Mobile and Web Platform to Connect Online and Real Shopping Experience for Customers
India gets its first location based fashion discovery platform, Fashalot! Using the unique mobile app and web platform created by Fashalot, consumers can now discover the finest labels in apparel, footwear and accessories available at the best prices at stores in their nearest locations. Effortlessly blending the virtual and ‘real’ shopping experience, Fashalot gives its users a chance to select what to buy in a single swipe of the touchscreen while retaining the ‘real’ shopping satisfaction of trying out the product at the store.
The innovative Fashalot horizontal platform is launched today on Android in Delhi and Bangalore backed with its powerful marketing strategies for user adoption along with US & India based investors. The plan for the next six months is to expand its reach across the country with maximum retailers on board as partners.
The application aims to give an edge to offline stores and bring them an incremental footfall with an omni-channel presence. Few of the current key partners on board are Meena Bazaar, Sabhyata, Private Lives, Delco, EMDEE Apparels with plethora of other franchisee brands like Levis, UCB. Also, in the same synch are PN Rao, Arjay Agencies which has franchisees of brands like Planet Fashion, Van Huesen, Louis Philippe and People.
This platform will enable users to identify their choice of product and pick it from their nearest brand store. Consumers will also be given benefits of instant cash discounts while shopping at the store through the Fashalot app. Additionally, it is anticipated that soon, the application will also offer loyalty points on all shopping done at the store which can be later redeemed into a pure value discount.
Fashalot is the brainchild of seasoned professionals who formerly worked with well-known companies such as Intuit and the Times Group. Amit Koshal, a Senior business leader earlier at Intuit and now the Co-Founder of Fashalot says, “With this - India’s first Mobile and Web platform - we aim to offer our consumers an easy navigation platform to scroll through the latest collections of their favourite brands while sitting in the comfort of their home or on the move. The idea is to extend an option to the customers to walk into the actual stores, see and experience the product themselves before buying.”
“Fashalot with its strong marketing know-how will have more than 1 million users in the next 12 months. We aim to be become a powerful marketing tool for our retail partner stores. With our “Follow” packed with location based technology, brands can use Fashalot to drive higher foot falls from the nearby catchment areas and hyper local marketing.” adds Rishi Batra, a seasoned investment professional formerly of the Times Group and now Co-Founder of Fashalot.
According to Amit Sharma, Intuits former Data Analytics Leader and now Co-Founder of Fashalot “We are creating the first marketplace for brick and mortar retailers for commerce happening at their stores. Our easy onboarding enables a store to have an instant digital presence both on mobile and web. Augmented with our thoughtful analytics, we aim to drive significant footfalls and conversions for retailers while offering the best of style, value and time for our shoppers. ”
Due to the wealth of experience and expertise that the Co-Founders bring to the table, Fashalot has been successful in raising seed capital at pre-revenue stage.
India gets its first location based fashion discovery platform, Fashalot! Using the unique mobile app and web platform created by Fashalot, consumers can now discover the finest labels in apparel, footwear and accessories available at the best prices at stores in their nearest locations. Effortlessly blending the virtual and ‘real’ shopping experience, Fashalot gives its users a chance to select what to buy in a single swipe of the touchscreen while retaining the ‘real’ shopping satisfaction of trying out the product at the store.
The application aims to give an edge to offline stores and bring them an incremental footfall with an omni-channel presence. Few of the current key partners on board are Meena Bazaar, Sabhyata, Private Lives, Delco, EMDEE Apparels with plethora of other franchisee brands like Levis, UCB. Also, in the same synch are PN Rao, Arjay Agencies which has franchisees of brands like Planet Fashion, Van Huesen, Louis Philippe and People.
This platform will enable users to identify their choice of product and pick it from their nearest brand store. Consumers will also be given benefits of instant cash discounts while shopping at the store through the Fashalot app. Additionally, it is anticipated that soon, the application will also offer loyalty points on all shopping done at the store which can be later redeemed into a pure value discount.
Fashalot is the brainchild of seasoned professionals who formerly worked with well-known companies such as Intuit and the Times Group. Amit Koshal, a Senior business leader earlier at Intuit and now the Co-Founder of Fashalot says, “With this - India’s first Mobile and Web platform - we aim to offer our consumers an easy navigation platform to scroll through the latest collections of their favourite brands while sitting in the comfort of their home or on the move. The idea is to extend an option to the customers to walk into the actual stores, see and experience the product themselves before buying.”
“Fashalot with its strong marketing know-how will have more than 1 million users in the next 12 months. We aim to be become a powerful marketing tool for our retail partner stores. With our “Follow” packed with location based technology, brands can use Fashalot to drive higher foot falls from the nearby catchment areas and hyper local marketing.” adds Rishi Batra, a seasoned investment professional formerly of the Times Group and now Co-Founder of Fashalot.
According to Amit Sharma, Intuits former Data Analytics Leader and now Co-Founder of Fashalot “We are creating the first marketplace for brick and mortar retailers for commerce happening at their stores. Our easy onboarding enables a store to have an instant digital presence both on mobile and web. Augmented with our thoughtful analytics, we aim to drive significant footfalls and conversions for retailers while offering the best of style, value and time for our shoppers. ”
Due to the wealth of experience and expertise that the Co-Founders bring to the table, Fashalot has been successful in raising seed capital at pre-revenue stage.
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