The Future of Google Updates and Penguin 3.0

Google’s sixth release of Penguin, dubbed Penguin 3.0, arrived with mixed emotions late October 17. Site owners began reporting fluctuations in page rankings, both positive and negative, on that date. Shifts in ranking continue to occur, and webmasters are unclear if the rollout is now complete. According to Google’s Pierre Far, it’s a “slow, worldwide rollout.”

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