 |
| MoU
signed by Shri Rajeev Mehta, Secretary General, IOA and Shri R S Sodhi,
Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul) |
New Delhi: India’s largest food products
marketing organization Amul today announced its sponsorship of the
Indian contingents to the Glasgow 2014 Commonwealth Games and Asian
Games, Incheon, South Korea by signing a MoU with the Indian Olympic
Association. The MoU was signed by Shri Rajeev Mehta, Secretary General,
IOA and Shri R S Sodhi, Managing Director, Gujarat Cooperative Milk
Marketing Federation (Amul) in a function graced by Shri Rakesh Gupta,
Joint Secretary and Sh. Anil Khanna, Treasurer, Indian Olympic
Association. Amul has become the Official Sponsor of the Indian team in
the category of Dairy products.
Announcing Amul’s support for the Indian contingent to both these
prestigious sporting events, Mr. R S Sodhi said that “Amul is committed
to strengthening the support to sports in various forms and encourage
young generation from all corners of the country to take up sports. I
take great pleasure and pride in announcing our sponsorship of the
Indian contingent to the XX Commonwealth Games and the XVII Asian
Games.” Explaining the rationale of this association, he said that milk
is nature’s original energy drink and plays a pivotal role in building
the physical and mental strength of the athletes. Amul has embarked upon
an “Eat Milk with Every Meal” campaign to highlight the importance of
milk and dairy products like cheese, yogurt, butter, ghee, paneer etc.
in the daily diet. India is the largest producer of milk in the world
and Amul is not only India’s but Asia’s largest milk brand. Further, he
said that this association and activities around it will help in
engaging the kids and youth so that they can enjoy a healthy life.
Amul has associated with sports events like football, Cricket World Cup
and Formula 1 to engage the youth. Mr Sodhi mentioned that the Amul had
sponsored the Indian contingent to the London Olympic Games in 2012
which was India’s most successful Olympics. With the kind of investments
made by our country to select, nurture and train the best athletes, we
are confident that Indian contingents to the forthcoming Commonwealth
and Asian Games will deliver their best ever performances and make our
country proud.
Lauding Amul’s support to the Indian Olympic contingent, Shri Rajeev
Mehta, Secretary General, IOA said this support to the Indian sports
will go a long way and further strengthen the bond between Amul and IOA
and leave a longer lasting impact on the sports lovers and sports
persons.
Amul will launch a series of advertising campaigns for milk and various
dairy products to promote this association in the coming months.
The XX Commonwealth Games will be held at Glasgow, Scotland from July 23
to August 3 and the XVII Asian Games scheduled to be held at Incheon,
South Korea from 19th Sept– 4th October, 2014.
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