Electronics and Fashion See Most Transactions by Online Shopaholics Myntra, Jabong, Snapdeal Top the Charts

Online Oniomania is fast catching up with the Indian consumer. The scenario is upbeat and moving well beyond addressing first-time trials as suggested by
www.cashkaro.com, India’s leading cashback site.

Category ‘Electronics’ witnessed 35% transactions with brands such as Snapdeal, Flipkart and Tradus.in taking the top three slots. The trend also suggested that ‘Fashion’ scored an equal 35% transactions on Cashkaro, with sites like Myntra, Jabong and Zovi in the first three positions. In the Travel category, that garners about 8% of the transactions, Makemytrip, Yatra, Goibibo, Redbus emerged as the top 4 players. While 5% transactions were registered with ‘Mum & Baby’ online retailers such as Firstcry and Babyoye, only 3% was registered by ‘restaurant’ service and food delivery sites Foodpanda, TastyKhana and Dominos. Cashkaro also sees many transactions on mobile recharge sites with Paytm topping the charts, though mobile recharge has been excluded as an ecommerce category for the purposes of this trends report.

Swati Bhargava, Co-founder & CEO, Cashkaro.com, describing the trends said, “Our belief that branded products get higher traction online stands vindicated. Consumer electronics and fashion emerged as two of the largest and fastest growing segments on Cashkaro.com. Convenience and availability of international brands draw consumers towards baby products, home furnishing, beauty and health care, and we expect this segment to grow faster in 2014.”

Interestingly, trends also revealed that while most of Cashkaro’s women consumers chose Jabong, Myntra and Flipkart.com as shopping destinations, the men picked Indiatimes Shopping, Flipkart and Snapdeal.com to shop. In

The savings bug that hits sale seasons across India was also key to oniomaniacs’ addiction to shopping online. When ‘reasons to shop online’ was looked into, 36% netizens said it was cheaper prices, extra cash-back, discounts and rewards that encouraged them. Standing close was 32% who said it was the ‘convenience’ factor that transported them online and 29% attributed it to ‘more variety available online and access to products’. ‘Delivery’ and ‘Online or easy payments’ scored the remaining 3%.

Evidence of the maturing and steadiness in online retail and cashback and cash-reward sites came in the form of emerging hot-spots, smaller cities and towns like Jaipur, Pimpri and Bhopal which also registered many repeated shoppers. The majority however were contributed by the leading eight metros.

The trends were analysed over a period of June 2013 to December 2013, on transactions via Cashkaro.com. Cashkaro works with over 500 established brands like Amazon.in, eBay, Yatra, Myntra, Jabong, Tradus. When shoppers visit any of these sites via their link on Cashkaro.com, they get additional Cashback on their purchase. The prospect of getting extra Cashback over and above Myntra Coupons, Jabong Coupons and all other discounts offered by brands draws shoppers to Cashkaro.com. Cashkaro.com facilitates over 1000 transactions a day and is in a unique position to see these emerging and multi-category ecommerce trends.

About Cashkaro:

Cashkaro.com is India’s No.1 Cashback & Coupons site. Through Cashkaro, members can get Cashback on all online orders at Myntra, Jabong, Amazon, eBay, Yatra and 350+ ecommerce partners. Cashkaro gets paid affiliate commission from these partner brands like Jabong and that it shares with its members as ‘Cashback’. For example, you can get up to 7.5% Cashback at Amazon.in, upto Rs 240 Cashback on every Myntra order, additional 6% Cashback on all Jabong orders, Rs 750 at Yatra hotel bookings & more. Cashback is paid over & above Coupons and ongoing sales so it ensures you get maximum possible savings.

The same Cashback concept is really popular in the UK & US with leading Cashback sites making over $100m in revenues. With the huge ecommerce growth in India, Cashkaro is set to do the same & lead the market in the country.

Media Contact Details: Swati Bhargava, Cashkaro.com, ,+91-9560073913 , swati@pouringpounds.com