Dalda Ranked the No. 1 Edible Oil in 2013

The Most Trusted Brands survey is annually conducted across the country. Brands were evaluated on parameters such as quality, value for money, recommendation, and consumer connect. The study was conducted with 7200 respondents across the length and the breadth of the country.

Commenting on this prestigious moment, Mr. Sagar Boke, Head – Marketing, Bunge India said, “Dalda is a 75 year old iconic brand which has been closely entwined with the culture and history of India. Consumers have voted Dalda as the No. 1 player in the edible oil category thus showcasing their trust in the brand. This award also exemplifies that brand Dalda has transcended beyond Vanaspati and has successfully ventured into cooking oils. This is a testimony to our brand promise of taste & purity.”

Dalda, one of India’s most iconic brands, associated with taste and purity recently announced the re-launch of its cooking oil range in the Indian market. Dalda oils are Zero in cholesterol and contain vitamins A, D & E that have nutritional benefits. They are available in variants of Refined Sunflower, Soyabean, Mustard Oils and Groundnut Oil. Celebrating 75 years of taste and purity, Dalda as a brand enjoys a vast loyal consumer base in India.

About Dalda: Dalda is one of India’s iconic brands, acquired by Bunge India Private Limited in 2003 from Unilever. It is a heritage of trust handed down over generations. Dalda's name has been part of millions of households across India for the past 75 years as a result of its premium quality and adherence to high quality standards, while being nutritive and uncompromising on taste and aroma. Dalda uses Bunge’s international technology and expertise to successfully make available Dalda's range of refined and taste oils in the Indian market.

About Bunge Limited: Bunge India Private Limited is a 100%-owned subsidiary of Bunge Limited (www.bunge.com, NYSE: BG), a leading global agribusiness and food company operating in over 40 countries with approximately 35,000 employees. Bunge buys, sells, stores and transports oilseeds and grains to serve customers worldwide; processes oilseeds to make protein meal for animal feed and edible oil products for commercial customers and consumers; produces sugar and ethanol from sugarcane; mills wheat, corn and rice to make ingredients used by food companies; and sells fertilizer in South America. Founded in 1818, the company is headquartered in White Plains, New York.

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