In order to satisfy customer needs and fulfill its corporate mission, an organization establishes and maintains relationships with their employees, customers, shareholders, media, general public as well as government and business organizations. These relationships are characterized by varying degrees of interaction and interdependence.
Corporate public relations aims to builds overall public acceptance of the corporation and its products. The function involves two approaches-defensive approaches in the face of hostility or attack by clearing misconceptions and an advocacy approach for generating goodwill and enhancing reputation.
It is important to know some of the barriers of the functioning of a corporate organization, because public relation function is classified as staff function and a management function.
Aspects of Corporate Organization
Functioning of a corporate organization: A Corporate body or an organization may be defined as an apex body, with control over multiple units and diverse activities. It is usually engaged in business operations which may be service or production oriented . It lays down specific objective and goals and ensures investment return. Every Corporation, Whether big or small, has certain missions, objective and goals which it strives to achieve .These corporation entities are central to its existence. They project the purpose of the organization to the public and also motivate the employees to help the organization achieve its targets.
Corporate Missions: are in-depth ideologies and precepts of the organization, laid down its Article of Associations or its promotional preamble. These percepts board directions and outline of philosophy of the organization.
Corporate Objectives: are a board frame-work of guidelines provided to each of its operations achieve efficient and effective performance. They spell out long and short term plans, Projects and Programmes; define roles and responsibilities of each division; and indicate parameters of growth in keeping with its socially responsible reputation
Corporate Goals: are specific task to be accomplished by a defined group of a person or individuals within a stipulated time frame. These are designed to meet targets of production, marketing, supply and distribution or similar targets of rendering services. They also clearly indicate the role of responsibilities of groups in achieving corporate goals, so as to enable one to measure effectiveness of the organization.
Each corporation is a different entity per se. For example, some organization are engaged in production and manufacturing; marketing or supply and distribution; whereas other specialize in financial and service sectors. For instance:
Production-oriented organizations like BHEL (Bharat Heavy Electricals ltd); TISCO (Steel production); ONGC and OIL India Ltd.,(Oil production)etc.
Marketing companies such as HINDUSTAN LIVER LTD. (Consumer Durables); PCL, MODI XEROX (Computer Software), etc, and
Service sectors like IDBI, ICCI (for financial aid): Travel and Tourism agencies; Hotel, consultancy firms, etc
All these companies have common corporate goal .They respond to the needs of their vast clientele by efficiently producing quality goods in a cost –effective manner .They have also to establish a vast marketing network for rendering prompt customers service, which reaches out to remote and inaccessible areas.
Corporate public relations aims to builds overall public acceptance of the corporation and its products. The function involves two approaches-defensive approaches in the face of hostility or attack by clearing misconceptions and an advocacy approach for generating goodwill and enhancing reputation.
It is important to know some of the barriers of the functioning of a corporate organization, because public relation function is classified as staff function and a management function.
Aspects of Corporate Organization
Functioning of a corporate organization: A Corporate body or an organization may be defined as an apex body, with control over multiple units and diverse activities. It is usually engaged in business operations which may be service or production oriented . It lays down specific objective and goals and ensures investment return. Every Corporation, Whether big or small, has certain missions, objective and goals which it strives to achieve .These corporation entities are central to its existence. They project the purpose of the organization to the public and also motivate the employees to help the organization achieve its targets.
Corporate Missions: are in-depth ideologies and precepts of the organization, laid down its Article of Associations or its promotional preamble. These percepts board directions and outline of philosophy of the organization.
Corporate Objectives: are a board frame-work of guidelines provided to each of its operations achieve efficient and effective performance. They spell out long and short term plans, Projects and Programmes; define roles and responsibilities of each division; and indicate parameters of growth in keeping with its socially responsible reputation
Corporate Goals: are specific task to be accomplished by a defined group of a person or individuals within a stipulated time frame. These are designed to meet targets of production, marketing, supply and distribution or similar targets of rendering services. They also clearly indicate the role of responsibilities of groups in achieving corporate goals, so as to enable one to measure effectiveness of the organization.
Each corporation is a different entity per se. For example, some organization are engaged in production and manufacturing; marketing or supply and distribution; whereas other specialize in financial and service sectors. For instance:
Production-oriented organizations like BHEL (Bharat Heavy Electricals ltd); TISCO (Steel production); ONGC and OIL India Ltd.,(Oil production)etc.
Marketing companies such as HINDUSTAN LIVER LTD. (Consumer Durables); PCL, MODI XEROX (Computer Software), etc, and
Service sectors like IDBI, ICCI (for financial aid): Travel and Tourism agencies; Hotel, consultancy firms, etc
All these companies have common corporate goal .They respond to the needs of their vast clientele by efficiently producing quality goods in a cost –effective manner .They have also to establish a vast marketing network for rendering prompt customers service, which reaches out to remote and inaccessible areas.
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